Gucci is getting into the smart glasses game, and it’s bringing Google along for the ride. The luxury brand’s parent company, Kering, confirmed this week that its AI-powered smart glasses—developed in partnership with Google—are slated to launch in 2027.
Kering CEO Luca de Meo made the announcement during the group’s Capital Markets Day in Florence, framing the move as a key part of the company’s strategy to expand its eyewear and jewelry businesses. Right now, those two segments make up only a small slice of Kering’s overall revenue, and the company is hoping they’ll help offset the volatility of its flagship brand, Gucci, whose sales have been sluggish for years.
This isn’t a new idea. The partnership was first announced back in May 2025, with plans to blend Kering’s high-end design expertise with Google’s Android XR platform. The goal? A wearable that’s both fashionable and functional, packed with personalized AI features that (supposedly) integrate seamlessly into daily life.
It’s also a clear response to the runaway success of Meta’s Ray-Ban smart glasses, made in partnership with EssilorLuxottica. Meta CEO Mark Zuckerberg recently revealed that sales of the Ray-Ban Meta glasses tripled over the past year, making them a breakout hit in the category. Kering’s eyewear division isn’t starting from scratch, though—it pulled in €1.6 billion in revenue last year, with an operating margin of 17.5%, giving it a solid foundation to build on.
Gucci isn’t Google’s only fashion partner. The tech giant has also teamed up with brands like Warby Parker and Gentle Monster, signaling a serious push back into the smart glasses space after its earlier Google Glass project fizzled out amid privacy concerns. By partnering with stylish labels, Google is betting it can finally crack the code on wearables that people actually want to wear—both for how they look and how they work.