April 13 — Meta is projected to surpass Alphabet's Google as the global leader in digital advertising for the first time, marking a significant shift in the tech industry's competitive landscape.
Advertising research firm Emarketer forecasts that Meta's net advertising revenue this year will reach $243.4 billion, slightly edging out Google's $239.5 billion. The social media giant's growth has been primarily driven by new advertising products and artificial intelligence integration.
Emarketer's projections reflect net revenue after accounting for traffic acquisition costs and other content-related expenses, such as Google's revenue-sharing agreements with content creators.