Samantha Jacobson, chief strategy officer at programmatic ad giant The Trade Desk (TTD), is leaving to join OpenAI as vice president of monetization partnerships. TTD confirmed the move, adding that Jacobson will remain on its board of directors. She is expected to start at OpenAI later this month.
At OpenAI, Jacobson will report to Torben Severson, vice president of global business development. With her deep background in programmatic advertising, Jacobson will lead OpenAI's external monetization partnerships, covering areas such as advertising, product distribution, platform infrastructure, and emerging business models.