Tencent shared a new set of AI business results, showing just how much AI is beginning to move the needle. Marketing services revenue grew 22% year over year in Q2 to 43.6 billion yuan, with Tencent pointing to its AI advertising recommendation model and smart ad placement product AIM+ as key growth drivers. Marketing services gross profit also rose 21% to 25 billion yuan.
Cloud services are getting a similar AI boost. Tencent says enterprise services growth was led by cloud services, partly thanks to rising demand for AI-related services.
And its agent products are showing clearer paid signals. WorkBuddy is seeing rapid user growth and healthy retention, with users paying through subscriptions and token top-ups…